Alicia Winding
Alicia Winding
Alicia Winding
Sales Director | Brand Partnerships, Revenue Growth
Brand, Content and Ad Tech
Strategic Partnerships Leader Brand, Content and Media
Driving predictable enterprise revenue through strategic account management, complex stakeholder navigation, and programmatic solutions that scale.
Driving predictable enterprise revenue through strategic account management, complex stakeholder navigation, and programmatic solutions that scale.
Let's Connect
Let's Connect
Email Me
Email Me
Email Me
Schedule a Chat
Schedule a Chat
Schedule a Chat
Visit My LinkedIn
Visit My LinkedIn
Visit My LinkedIn
WHAT I DO
I drive revenue growth at the intersection of brand partnerships, programmatic advertising, and creator platforms, translating complex ad tech solutions into measurable business outcomes that scale. With 16+ years building enterprise relationships across various verticals including gaming, travel, auto and retail, I architect partnerships that deliver predictable revenue, multi-year renewals, and market differentiation.
THE PROBLEMS I SOLVE
[001]
Stalled Enterprise & Mid Market Deals & Extended Sales Cycles
When complex ad tech or SaaS platforms can't be translated into clear business value for C-suite and media buyers, deals get stuck in evaluation limbo and quota suffers.
[001]
Stalled Enterprise & Mid Market Deals & Extended Sales Cycles
When complex ad tech or SaaS platforms can't be translated into clear business value for C-suite and media buyers, deals get stuck in evaluation limbo and quota suffers.
[001]
Stalled Enterprise & Mid Market Deals & Extended Sales Cycles
When complex ad tech or SaaS platforms can't be translated into clear business value for C-suite and media buyers, deals get stuck in evaluation limbo and quota suffers.
[002]
Inconsistent Pipeline & New Business Gaps
When territory growth depends on reactive inbound instead of systematic prospecting and relationship cultivation across agencies and direct brands, revenue becomes unpredictable.
[002]
Inconsistent Pipeline & New Business Gaps
When territory growth depends on reactive inbound instead of systematic prospecting and relationship cultivation across agencies and direct brands, revenue becomes unpredictable.
[002]
Inconsistent Pipeline & New Business Gaps
When territory growth depends on reactive inbound instead of systematic prospecting and relationship cultivation across agencies and direct brands, revenue becomes unpredictable.
[003]
One-and-Done Clients & Low Account Expansion
When initial deals don't evolve into strategic partnerships through proactive QBRs, roadmap alignment, and white-space identification, renewals shrink or churn entirely.
[003]
One-and-Done Clients & Low Account Expansion
When initial deals don't evolve into strategic partnerships through proactive QBRs, roadmap alignment, and white-space identification, renewals shrink or churn entirely.
[003]
One-and-Done Clients & Low Account Expansion
When initial deals don't evolve into strategic partnerships through proactive QBRs, roadmap alignment, and white-space identification, renewals shrink or churn entirely.
[004]
Competitive Losses in Emerging Categories
When sellers can't clearly articulate differentiation in crowded markets—whether programmatic, creator platforms, or in-game advertising—better-positioned competitors win the RFP.
[004]
Competitive Losses in Emerging Categories
When sellers can't clearly articulate differentiation in crowded markets—whether programmatic, creator platforms, or in-game advertising—better-positioned competitors win the RFP.
[004]
Competitive Losses in Emerging Categories
When sellers can't clearly articulate differentiation in crowded markets—whether programmatic, creator platforms, or in-game advertising—better-positioned competitors win the RFP.
Case Studies
Ogury × Honda SoCal
Role: Sales Lead, Mobile & Programmatic Advertising
Type: Performance Marketing, Automotive
Overview:
Drove revenue and performance outcomes for Honda SoCal's regional campaigns via Ogury’s mobile-first programmatic platform. The goal: optimize cost-per-site-visit (CPSV) while maintaining brand-safe, viewable delivery across premium mobile environments and Improve Honda’s mobile performance across southern California.
My Contribution
Led sales and strategic partnerships for the Honda SoCal account, overseeing cross-functional collaboration with media buyers, account managers, and internal teams for a high-impact mobile display campaign. Developed a hyper-targeted audience strategy using Ogury’s proprietary mobile journey data to enhance SoCal Honda’s prospecting efforts. Structured a custom performance-based deal model aligned with client KPIs, ensuring risk-managed, scalable delivery.
Impact
$0.35 CPSV vs. $3.50 regional benchmark — 10x cost efficiency 4.3% CTR, 88% viewability, <1% IVT — exceeding quality benchmarks across the board 243K+ verified site visits from 5.5M impressions Doubled YoY investment from Honda SoCal, securing Ogury’s position as a preferred performance partner
Ogury × Honda SoCal
Role: Sales Lead, Mobile & Programmatic Advertising
Type: Performance Marketing, Automotive
Overview:
Drove revenue and performance outcomes for Honda SoCal's regional campaigns via Ogury’s mobile-first programmatic platform. The goal: optimize cost-per-site-visit (CPSV) while maintaining brand-safe, viewable delivery across premium mobile environments and Improve Honda’s mobile performance across southern California.
My Contribution
Led sales and strategic partnerships for the Honda SoCal account, overseeing cross-functional collaboration with media buyers, account managers, and internal teams for a high-impact mobile display campaign. Developed a hyper-targeted audience strategy using Ogury’s proprietary mobile journey data to enhance SoCal Honda’s prospecting efforts. Structured a custom performance-based deal model aligned with client KPIs, ensuring risk-managed, scalable delivery.
Impact
$0.35 CPSV vs. $3.50 regional benchmark — 10x cost efficiency 4.3% CTR, 88% viewability, <1% IVT — exceeding quality benchmarks across the board 243K+ verified site visits from 5.5M impressions Doubled YoY investment from Honda SoCal, securing Ogury’s position as a preferred performance partner
Ogury × Honda SoCal
Role: Sales Lead, Mobile & Programmatic Advertising
Type: Performance Marketing, Automotive
Overview:
Drove revenue and performance outcomes for Honda SoCal's regional campaigns via Ogury’s mobile-first programmatic platform. The goal: optimize cost-per-site-visit (CPSV) while maintaining brand-safe, viewable delivery across premium mobile environments and Improve Honda’s mobile performance across southern California.
My Contribution
Led sales and strategic partnerships for the Honda SoCal account, overseeing cross-functional collaboration with media buyers, account managers, and internal teams for a high-impact mobile display campaign. Developed a hyper-targeted audience strategy using Ogury’s proprietary mobile journey data to enhance SoCal Honda’s prospecting efforts. Structured a custom performance-based deal model aligned with client KPIs, ensuring risk-managed, scalable delivery.
Impact
$0.35 CPSV vs. $3.50 regional benchmark — 10x cost efficiency 4.3% CTR, 88% viewability, <1% IVT — exceeding quality benchmarks across the board 243K+ verified site visits from 5.5M impressions Doubled YoY investment from Honda SoCal, securing Ogury’s position as a preferred performance partner
Brit + Co × Disney
Brit.co
Role: Sales & Brand Partnerships Lead
Type: Branded Content Hub, Lifestyle Marketing
Overview:
Led the brand partnership strategy and execution for a Disney Home Video campaign at BRIT+CO, targeting millennial moms through a custom content experience. The initiative centered around legacy Disney titles (Mary Poppins, Dumbo, Cinderella, Aladdin) and was designed to inspire co-viewing moments and creative family activities.
My Contribution
Identified Disney’s seasonal release priorities and positioned BRIT+CO as a lifestyle fit for family engagement Developed a cross-platform content hub concept rooted in DIY crafts, parenting insights, and product integration Led strategic narrative development and oversaw branded storytelling across editorial, social, and email Managed client communication, pitched the campaign, and guided execution through to reporting
Impact
+22% lift in site traffic during campaign window 0.15% click-through rate to Disney Home Video products (vs 0.08% industry benchmark) Strong social engagement and community interaction around #DisneyDIY content Deepened BRIT+CO’s relationship with Disney, paving the way for future collaborations
Brit + Co × Disney
Brit.co
Role: Sales & Brand Partnerships Lead
Type: Branded Content Hub, Lifestyle Marketing
Overview:
Led the brand partnership strategy and execution for a Disney Home Video campaign at BRIT+CO, targeting millennial moms through a custom content experience. The initiative centered around legacy Disney titles (Mary Poppins, Dumbo, Cinderella, Aladdin) and was designed to inspire co-viewing moments and creative family activities.
My Contribution
Identified Disney’s seasonal release priorities and positioned BRIT+CO as a lifestyle fit for family engagement Developed a cross-platform content hub concept rooted in DIY crafts, parenting insights, and product integration Led strategic narrative development and oversaw branded storytelling across editorial, social, and email Managed client communication, pitched the campaign, and guided execution through to reporting
Impact
+22% lift in site traffic during campaign window 0.15% click-through rate to Disney Home Video products (vs 0.08% industry benchmark) Strong social engagement and community interaction around #DisneyDIY content Deepened BRIT+CO’s relationship with Disney, paving the way for future collaborations
Brit + Co × Disney
Brit.co
Role: Sales & Brand Partnerships Lead
Type: Branded Content Hub, Lifestyle Marketing
Overview:
Led the brand partnership strategy and execution for a Disney Home Video campaign at BRIT+CO, targeting millennial moms through a custom content experience. The initiative centered around legacy Disney titles (Mary Poppins, Dumbo, Cinderella, Aladdin) and was designed to inspire co-viewing moments and creative family activities.
My Contribution
Identified Disney’s seasonal release priorities and positioned BRIT+CO as a lifestyle fit for family engagement Developed a cross-platform content hub concept rooted in DIY crafts, parenting insights, and product integration Led strategic narrative development and oversaw branded storytelling across editorial, social, and email Managed client communication, pitched the campaign, and guided execution through to reporting
Impact
+22% lift in site traffic during campaign window 0.15% click-through rate to Disney Home Video products (vs 0.08% industry benchmark) Strong social engagement and community interaction around #DisneyDIY content Deepened BRIT+CO’s relationship with Disney, paving the way for future collaborations
Career Highlights
Career Highlights
SALES TARGET EXCEEDED
110%
Surpassed sales targets by 110% at Ogury, leading national sales efforts and expanding international revenue streams through global partnerships with brands like Amazon and Honda
SALES TARGET EXCEEDED
110%
Surpassed sales targets by 110% at Ogury, leading national sales efforts and expanding international revenue streams through global partnerships with brands like Amazon and Honda
SALES TARGET EXCEEDED
110%
Surpassed sales targets by 110% at Ogury, leading national sales efforts and expanding international revenue streams through global partnerships with brands like Amazon and Honda
REVENUE INCREASE
76%
Delivered a 76% revenue increase in the Southwest territory at BRIT+CO by securing strategic partnerships with Disney, Adidas, and Nintendo, generating $1.8 million in revenue.
REVENUE INCREASE
76%
Delivered a 76% revenue increase in the Southwest territory at BRIT+CO by securing strategic partnerships with Disney, Adidas, and Nintendo, generating $1.8 million in revenue.
REVENUE INCREASE
76%
Delivered a 76% revenue increase in the Southwest territory at BRIT+CO by securing strategic partnerships with Disney, Adidas, and Nintendo, generating $1.8 million in revenue.
CAMPAIGN
Optimization
Developed and launched Versus Systems’ XEO Custom Ad Partner Strategy, enabling tailored campaigns across gaming and influencer platforms to increase partner visibility and ad performance.
CAMPAIGN
Optimization
Developed and launched Versus Systems’ XEO Custom Ad Partner Strategy, enabling tailored campaigns across gaming and influencer platforms to increase partner visibility and ad performance.
CAMPAIGN
Optimization
Developed and launched Versus Systems’ XEO Custom Ad Partner Strategy, enabling tailored campaigns across gaming and influencer platforms to increase partner visibility and ad performance.
STRATEGY
Integrated Marketing
Built multi-million dollar campaigns with integrated marketing strategies that drive both business growth and cultural resonance for Fortune 500 clients and agencies.
STRATEGY
Integrated Marketing
Built multi-million dollar campaigns with integrated marketing strategies that drive both business growth and cultural resonance for Fortune 500 clients and agencies.
STRATEGY
Integrated Marketing
Built multi-million dollar campaigns with integrated marketing strategies that drive both business growth and cultural resonance for Fortune 500 clients and agencies.
[CLIENTS]
[CLIENTS]
[CLIENTS]
Education, Certifications & Accolades
Education, Certifications & Accolades
Bachelor’s Degree | Advertising | San Jose State University
Bachelor’s Degree | Advertising | San Jose State University
Bachelor’s Degree | Advertising | San Jose State University
Certification | The Strategy of Content Marketing / UC Davis
Certification | The Strategy of Content Marketing / UC Davis
Certification | The Strategy of Content Marketing / UC Davis
Certification | The Art of Sales Mastering the Selling Process / Northwestern University
Certification | The Art of Sales Mastering the Selling Process / Northwestern University
Certification | The Art of Sales Mastering the Selling Process / Northwestern University
Talent Agency License | California Labor Commissioner’s Office | License Number: TA-LR-1001186327
Talent Agency License | California Labor Commissioner’s Office | License Number: TA-LR-1001186327
Talent Agency License | California Labor Commissioner’s Office | License Number: TA-LR-1001186327
Distinguished Executive Leadership Honor| Los Angeles Urban League of Young Professionals
Distinguished Executive Leadership Honor| Los Angeles Urban League of Young Professionals
Distinguished Executive Leadership Honor| Los Angeles Urban League of Young Professionals
Professional Affiliations
Professional Affiliations
Member, ColorComm
• (2024–Present)
Member, ColorComm
• (2024–Present)
Member, ColorComm
• (2024–Present)
VP, Public Relations, Toastmasters Divapreneurs
• (2021–2022)
VP, Public Relations, Toastmasters Divapreneurs
• (2021–2022)
VP, Public Relations, Toastmasters Divapreneurs
• (2021–2022)
Need a proven enterprise seller who can build territories, close complex deals, and expand Fortune 500 accounts in emerging ad tech categories? Let's connect.
Let's Connect
alicia@aliciawinding.co
Let's Connect
alicia@aliciawinding.co
© AliciaWinding. All rights reserved.
© AliciaWinding. All rights reserved.